Privacy Policy

Crestline Hotels & Resorts LLC, Incorporated Privacy Policy
Last Updated: September 13, 2018

Your privacy is very important to us, and Crestline Hotels & Resorts LLC, Incorporated (“Crestline Hotels & Resorts LLC”, “we”, “us” or “our”) is committed to conducting our business in accordance with privacy principles in order to ensure that the confidentiality of personal information is protected and maintained. This Privacy Policy applies to the Crestline Hotels & Resorts LLC Websites ( and any other web-based platforms; collectively, the “Websites”) and governs our data collection, processing and usage. Access to and use of the Websites, and the services provided on the Websites (collectively, the “Service”), will be subject to this Privacy Policy as set forth below.

This Privacy Policy covers the following topics, and links to the specific sections:
Information We Collect
We gather various types of information, including information that identifies you as an individual (“Personal Information”) from our users, as explained in more detail below.

We may collect Personal Information directly from visitors to our Websites that you choose to send to us or provide to us; for example, on our “Contact Us” (or similar) online form, if you register for a Crestline Hotels & Resorts LLC webinar or if you choose to download a whitepaper or any similar resource. If you contact us through the Websites, we will keep a record of our correspondence.

In addition, we may use “cookies” and other tracking mechanisms to collect information directly from your browser, including your device’s IP address, referring website, what pages your device visited, and the time that your device visited our Website (further described below).

How We Use The Information
We will use the information we collect via our Websites:
To administer our Website, our events and for internal operations, including troubleshooting, data analysis, testing, statistical and survey purposes;
To improve our Website to ensure that content is presented in the most effective manner for you and for your computer;
To analyze customers’ use of the Websites for trend monitoring, marketing and advertising purposes;
For purposes made clear to you at the time you submit your information – for example, to fulfill your request for a consultation, to provide you with access to one of our webinars or whitepapers, or to provide you with information you have requested about our Services; and
As part of our efforts to keep our Website safe and secure.
We may also use the information you send to us via the Websites and/or Services to communicate with you via email or other means in accordance with your marketing preferences. That means we could share products, services, offers, promotions and events we think may be of interest to you or to send you general marketing information. However, you will always be able to opt-out of such communications at any time (see the “Your Choices” section below).

Cookies and Other Tracking Technologies
Our Websites may use “cookies” and other tracking mechanisms to collect information about you when you visit our Websites. Insofar as those cookies are not strictly necessary for the provision of and our affiliated websites, we ask you to consent to our use of cookies when you first visit our website.

About cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date. A session cookie will expire at the end of the user session when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

Cookies that we use. As explained in more detail below, Crestline Hotels & Resorts LLC and third-party advertisers may send one or more cookies to your browser to help customize your experience on our Websites or Services or to provide you with ads that may be of interest to you.

We use cookies for the following purposes:
Authentication and Personalization – we use cookies to identify you when you visit our Websites and as you navigate our Websites and Services, and to store information about your preferences and to personalize our Websites and Services for you.
Security – we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our Websites and Services generally.
Advertising – we use cookies to help us to display content that will be relevant to you.
Analysis – we use cookies to help us to analyze the use and performance of our Websites and Services.

The Crestline Hotels & Resorts LLC and third-party cookies you may encounter on our Websites include, but are not limited to: (website navigation, security, analysis) (use tracking and content interests); (marketing tracking to provide a better marketing experience) – Facebook Pixel (user website interaction to provide a better user experience) – LinkedIn Pixel (user website interaction to provide a better user experience) (personalization) (personalization)
You may review the cookies in use by third-party service providers at any time by viewing site information from your browser. This is typically displayed to the left of the address bar of your browser.

Managing cookies. Most browsers allow you to refuse to accept—and delete—cookies. The methods for doing so vary from browser to browser, and from version to version. Blocking all cookies will have a negative impact upon the usability of many websites.
Crestline Hotels & Resorts LLC expressly requests that you consent to cookies when you visit its Website.

Strictly Necessary Cookies:
Currently, Crestline Hotels & Resorts LLC’s Websites do not include any necessary cookies. However, Crestline Hotels & Resorts LLC does reserve the right to use cookies in the future. Future implementation of cookies would only be set in response to actions made by you on the Website.

Permissive Cookies:
These cookies are not necessary to the functioning of the website and a visitor to the Websites must opt-in to the use of these cookies.;

“Do Not Track”
Some browsers have incorporated “Do Not Track” mechanisms. Most of these mechanisms, when turned on, send a signal to the website or online service indicating that the user does not wish to be tracked online. For more information about Do Not Track mechanisms, see Crestline Hotels & Resorts LLC does not monitor or respond to Do Not Track browser requests.

How We Share and Disclose Information to Third Parties
We will never rent or sell your Personal Information to anyone. We may share and disclose information (including Personal Information) about our customers in the following limited circumstances:

Third Parties:
We may share your information with third-party vendors, consultants and other service providers (“Service Providers”) that we employ to perform tasks on our behalf. For example, these companies could include our payment processing providers, website analytics companies (e.g., Google Analytics, described below), product feedback or help desk software providers, CRM service providers (e.g., HubSpot), email service providers and others.

We utilize Google Analytics, a web analysis service provided by Google, to better understand your use of our Websites and Services. Google Analytics collects information such as how often users visit the Websites, what pages they visit and what other sites they used prior to visiting. Google uses the data collected to track and examine the use of the Websites, to prepare reports on its activities and share them with other Google services. Google may use the data collected on the Websites to contextualize and personalize the ads of its own advertising network. Google’s ability to use and share information collected by Google Analytics about your visits to the Websites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google offers an opt-out mechanism for the web available here.

We do not share any Personal Information with these Service Providers without your express consent.

Business Transfers:
We may choose to buy or sell assets, and we may share and/or transfer customer information in connection with the evaluation of and entry into such transactions. Also, if we are acquired, or if we go out of business, enter bankruptcy or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party. Any such sale, transfer or otherwise sharing of our assets shall be subject to the restrictions of this Privacy Policy and any applicable data protection laws.

Additional Disclosures:
We reserve the right to disclose personal information about you with your permission, as required by law, as necessary to enforce any agreements we may have with you or Privacy Policy, to investigate or defend against third-party claims or allegations, to protect the security and integrity of our Services and property, to protect our rights or personal safety and that of our users or others, and to respond to valid requests by public authorities, including to meet national security or law enforcement requirements.

Security of Your Personal Information
We implement appropriate technical, physical and organizational measures to ensure an appropriate level of security to protect the personal information that we collect and process, both while in transit and while in storage. No method of transmission over the Internet or method of electronic storage is 100% secure, however. Therefore, while we use reasonable security safeguards to protect your personal information, we cannot guarantee absolute security.

Your Privacy Rights
You can always opt not to disclose information to Crestline Hotels & Resorts LLC. However, some information may be needed to use our Services.

You can accept or reject cookies through our website. You can also do so by adjusting your web browser controls.

Marketing Communications
At any time, you can withdraw your consent and opt out of receiving promotional or marketing communications from Crestline Hotels & Resorts LLC by using the unsubscribe link in the emails communications.

If you have any account for our services, Crestline Hotels & Resorts LLC will still send you non-promotional communications, like service-related emails.

Exercising Your Data Subject Rights
You have the right to access, review, update, rectify and delete any Personal Information that Crestline Hotels & Resorts LLC holds about you, or exercise any other data subject rights available to you under applicable data protection laws. In order to exercise your data subject rights, you can submit a request via Crestline Hotels & Resorts LLC’s Privacy Team will review any request and respond within a reasonable time.
Please note that we may still use any aggregated and de-identified Personal Information that does not identify any individual. Crestline Hotels & Resorts LLC will also retain any Personal Information to the extent necessary to comply with Crestline Hotels & Resorts LLC’s legal obligations, resolve disputes and enforce Crestline Hotels & Resorts LLC’s agreements, as outlined in this Privacy Policy.

International Data Transfers
Personal Information you submit on the Websites or through the Services is sent to the United States and will be primarily processed by us in the United States. If you choose to use our Websites or Services from regions outside the United States that have laws governing data collection and use that differ from U.S. law, you acknowledge and agree that you are transferring personal information outside of that region to the United States and, by providing such information, you consent to the use of your personal data as identified in this Privacy Policy and the transfer of your personal data to the United States.

California Residents
California residents are entitled to ask us for a notice identifying the categories of Personal Information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to:

Links to Third-Party Websites
For your convenience, hyperlinks may be posted on the Websites that link to other third-party websites. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of any third-party linked sites or of any companies that we do not own or control.

We do not knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, please do not attempt to register for the Services or send any Personal Information about yourself to us. If we learn that we have collected Personal Information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us Personal Information, please contact us at

Changes to This Privacy Policy
We reserve the right to change or modify this Privacy Policy from time to time. We will alert you to material changes by, for example, placing a notice on our Websites and/or by sending you an email (if you have registered your email with us) when we are required to do so by applicable law. You can see when this Privacy Policy was last updated by checking the date at the top of this page. You are responsible for periodically reviewing this Privacy Policy.

Contact Us
If you have any questions or concerns regarding our privacy policies, please contact us at, and our Privacy team will respond within a reasonable time.

BROWSING:  Visitors who browse this website do so on an anonymous basis.  We have not configured this website to collect any information from your computer without your input.  This means that, unless you voluntarily and knowingly provide us with information, we will not know your identity, your e-mail address, or any other information identifiable to you.

INTERNET PROTOCOL (IP) ADDRESS:  An IP address is a number that is automatically assigned to your computer every time you browse the internet.  When users request a page from our site, our servers log the user’s current IP address. We use IP addresses to help diagnose problems.  We do not link IP addresses to anything personally identifiable. Thus, each user session is anonymous.

INFORMATION:  When we need to collect information from you, we will ask you to voluntarily supply us with the information we need.  For example, if you would like to make a reservation, we will ask you for information such as name, address, telephone number, e-mail address, credit card type, credit card number, expiration date and room preference to process your reservation.  We will use your e-mail address to send a confirmation and, if necessary, might use the other information to contact you for help to process the reservation. When we ask you for personal data when making a reservation or purchasing a gift card including your name, address and credit card data, it is transferred over a Secured Sockets Layer (SSL) line provided you are using a SSL enabled browser.  This ensures that your information is encrypted as it travels over the internet. This secure mode is enabled before any such information is transmitted from your computer. You will know you are in a secure mode when the padlock icon in the lower right hand corner of your computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from “http” to “https”.  After information reaches us it is stored on a secure server that resides behind a firewall that is designed to block access from outside the company. We may also ask you to fill out an online customer survey, to obtain your suggestions or comments about your use of our services. Providing this information is voluntary.

COOKIES:  Like many companies, from time to time we may use “cookie” technology on our site.  When you visit our site, the cookie tells us whether you have visited us before or are a new visitor, where you were referred from and also tells us if you booked.  The cookie does not track any personal information about you or provide us with any way to contact you, and the cookie does not extract any information from your computer.

USE OF INFORMATION:  We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and policies regarding protection and use of confidential information.  Information is generally processed and stored in the United States, in which data protection laws are not as comprehensive as the European Union. Information gathered is used only for the purpose for which the information was collected and is not used or shared with other companies.  The personal information you provide to us for making a reservation is made available to the hotel for the purpose of meeting your reservation request. If you cancel your reservation, the information is stored for record keeping purposes only and is not accessed again. After completing your stay, the information you provide may be used for direct marketing our hotel.  We may use the services of a third party mail house for the sole purpose of mailing materials.

DISCLOSURE OF INFORMATION & OPT-OUT:   We will not sell, trade, rent or release such information to entities outside of the hotel for their use without your approval and giving you the opportunity to opt-out.  Links to other sites: if you choose to leave this site via links to other hotel sites, including those of advertisers, we are not responsible for the privacy policies or content of those sites, nor are we responsible for the cookies those sites might deposit on your hard drive.

MINORS:  Our web site does not sell products for purchase by children.  If you are under 18, you may only use our web site with the involvement of a parent or guardian.  LEGAL ISSUES: We will disclose personal information when required by law or in good faith belief if such action is necessary or desirable to comply with the law, protect or defend the rights or property of the hotel, the site or its users.

PRIVACY STATEMENT CHANGES:  In the future, we may need to change the privacy statement of our hotel.  All changes will be made here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone.  Changes in the privacy statement will only affect our treatment of information supplied by you to us following the effective date of such changes, i.e., for information supplied by you prior to the change in the privacy statement, we will continue to honor the obligations of the privacy statement, for such information, in effect when the information was originally supplied by you.  Information entered or re-entered following a change in the privacy statement will be governed by the new privacy statement.

ADA STATEMENT: The Berkeley Hotel intends to make its website usable by all people by meeting or exceeding the standards outlined by World Wide Web Consortium’s Web Content Accessibility Guidelines 2.0 Level AA (WCAG 2.0 AA). While the hotel industry is not operating under approved, regulated legislation, the Berkeley Hotel is committed to our good faith effort to follow the guidelines available. If you have specific questions or concerns about the accessibility of or need assistance in using the processes found within this site, please contact us at or call us at 804-780-1300. If you do encounter an accessibility issue, please be sure to specify the Web page URL and we will make all reasonable efforts to make that page accessible.


CONCLUSION:    Your privacy concerns are important to us.  We hope this privacy statement has been helpful to you.  If you have any questions about this privacy statement or privacy concerns, please contact us.